Jesse Freeman is an Australian food creator, author, and founder best known for his infectious passion for burgers and bold culinary creativity. He first built a loyal following online as a competitive eater, earning recognition for taking on extreme food challenges, setting records and turning his larger-than-life eating antics into a platform for sharing food culture and entertainment.  

From that early YouTube and social media success, Jesse evolved into a respected voice in hospitality content creation, sharing his journey through food, technique, and storytelling with a wide audience across platforms.  

In 2023, he released The Foodcoma Cookbook: 20 Instagrammable Burgers That Will Blow Your Mind, a celebration of creative burger recipes and bold flavours that reflects his unapologetically Australian style and deep love of good food.  

Today, Jesse channels his entrepreneurial spirit into Dip It, a Brookvale-based burger concept that brings his signature taste and fun-driven approach to local hospitality while continuing to engage online and spend his day to day consulting for hospitality businesses and helping grow their social media in a full fledged hospitality lifestyle.